Paper 1 Section B Film Marketing: Mainstream and Independent Films
Independent Films Makes you think Makes you ask questions Is associated with critical success Film more as art and cultural expression Genre – social drama, serious tone Key Features Low production values, limited distribution Limited star marketing Realist genres, less escapist representations Critical success, limited commercial success Intended to challenge, provoke, inform and educate Exploration of narrative themes, often open ended On location shooting Niche, older, more educated target audience De-saturated colour palette, natural lighting, often a more grainy mise-en-scene, more diegetic sound Less entertainment values Production- independent directors/ creators Audience and Access Limited distribution Is rarely shown at multiplex cinemas (you have to look for it) Tends to have limited star marketing and lower production values Tends to target stereotypically an older target audience Mainstream Films Makes you laugh Makes you cry