Decoding Tide

 

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Save the Children- Most Shocking Second A Day Analysis

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General Convetions Campaign’s name is “Save Syria’s Children. The video is called “Most Shocking Second a Day Video”, which shows how a young girl’s life gets turned upside- down in this tragic second a day video. In the description box below the video it says “This is what war does to children” plus a link where audience can find out more about this campaign.  The advert’s narrative shows a girl in her everyday life atmosphere- her birthday, school, what she is eating, her playing instruments, laughing and smiling, all these happy moments and then little by little the advert’s atmosphere starts to get darker, news about bomb attacks, people running, hiding and eating rotten food, at the end of the video is shown how the girl is ‘celebrating’ her birthday in a hospital bed only with her mother. This whole narrative creates a feeling of guilt and empathy even more when they find out that this ad is for children who have been going through the same sad story.  The main purpose on thi
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Dizzee Rascal "Dream" - Music Video Analysis

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Narrative - The main narrative and message in Dizzee Rascal’s Dream music video is his autobiography and how he made his dreams reality. He is telling his story trough out this song, how he started doing music as hobby and dreamed about winning awards to releasing his album and over 100,000 people buying it. Dizzee is talking to the young generation and how they can make their dreams come true. Representation  - On first viewing, the music video represents positive and encouraging message, together with the bright colours and use of muppets, the video expresses an upbeat song. We see a female pianist, white and in her 50s, presenting Dizzee Rascal to the audience. This scene is a reference to the children’s programme “Muffin the Mule” which was popular in UK, the show includes female pianist interacting with puppet mule and playing children songs on a piano. The use of these references creates an innocent child-like backdrop, which contrasts with the issues and examples shown in the vi
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Producer Research

  Atlantic Records  Brief history: - Atlantic Records was founded in 1947 by Ahmet Ertegun and Herb Abramson, both avid music fans and record enthusiasts. Their passion for artist development made Atlantic Records the home of choice for legendary artists including Aretha Franklin, Led Zeppelin, Ray Charles, Otis Redding, The Rolling Stones, Cher, Genesis, Cream and many more. Atlantic Records  set out to bring the sounds of black musicians, most notably rhythm and blues, jazz, and early rock and roll, to a wider audience.   Tom Dowd  helped keep Atlantic on the cutting edge of technology, beginning with his push to record music in stereo, as opposed with only one microphone. Also of note is the role that  Jerry Wexler  played for the firm, keeping the label at the front of many artists' minds through his publicity work. Atlantic also formed strategic partnerships with other companies, most notably  Stax Records . This allowed Atlantic access to many emerging stars, of whom Aretha F
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