Genre Analysis- Kiss of the Vampire
What are the genre conventions?
-The movie Scream (1996) shows the female character as the typical white teen girl. She has blonde hair and blue eyes which explains her naive and innocent behaviour in the beginning of the movie as often in media and film industry blonde women are seen as stupid and dumb.
-During the most of the scenes in the video, the camera follows the main character who walks around while she is talking on the phone. This connotes how someone is observing her and gives this feeling of nervousness and anxiety.
-The lighting changes with the scene progression, at the beginning when the caller and the lead character talked normally and nicely, the lighting was bright and yellow, which have connotations of positive and cozy atmosphere. But with every time that the man calls and threat the girl, the lighting gets darker, which creates more mysterious atmosphere and keeps the audience under pressure.
-The narrative is about a girl who is preparing to watch a horror movie. Then a man calls her a few times, asking her questions, with the time he starts to flirt with her and the girl responses as well. Towards the end of the video, the man who called gets creeper as he says that he can see her.
What are the links to other films?
-‘Scream’ is a horror movie. The narrative is the thing that links to other films in this genre. From this video we see a young beautiful teen girl, being alone at her house and preparing to watch a horror movie. She receives a strange call from anonymous, he starts to ask her personal question and with the time she finds out that the man on the phone is watching her. She starts to shout and sees her boyfriend in her garden, tied on a chair with blood.
What is there about this film that subverts are expectations?
- At the beginning of the movie we don’t see the murder, he keeps contact with his victims on the phone, which creates more tension because the audience nor the characters know how he looks like. The film gets scarier even without seeing the murder.
Kiss of the Vampire
The film meets our expectations by:
- Kiss of the Vampire poster includes bats, at the background is placed a castle lightened by the moon. This suggests that the movie is about Vampire, because these props are stereotypically linked to the Dracula’s image.
- There are two fainted people, held by a male and female vampire, which shows that the movie will be horror.
- The name of the movie includes a blood drawing from the letter ‘v’, which connotes that the film will include scenes with blood and dead people, which is typical for movies in this genre.
The film subverts our expectations by:
- Kiss of the Vampire is released in 1963, the poster includes a female vampire next to the the male, in these times, women were seen as housewives or sexual objects in the film industry. Here the female lead is in the middle of the poster, which suggests that she is one of the most important characters in this movie.
-The female vampire is standing next to a male character who is kneeled down because she bit him. This shows that he is less powerful than her, which was not allowed and typical for 1960s lifestyle.
- The male vampire is standing behind the female and his faced is almost covered from the poster’s title. The female’s vampire face expressions look more powerful and fearless than the male’s ones. This subverts our expectations for men in 1960s as the lead actor is less shown on the poster.
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