Radio Research

 Radio 1 

  • BBC Radio 1 is specialises in modern popular music and current chart hits throughout the day.

  • Radio 1 provides alternative genres at night, including electronica, dance, hip hop and indie, Radio 1 broadcasts throughout the UK on FM between 97.1 MHz and 99.7 MHz, Digital radio, digital TV and on BBC Sounds. 


Radio 3 

-BBC Radio 3 is a British radio station operated by the BBC. Its output centres on classical music and opera, but jazz, world music, drama, culture and the arts also feature.[1] The station describes itself as 'the world's most significant commissioner of new music',[2][3] and through its New Generation Artists scheme promotes young musicians of all nationalities.[4] The station broadcasts the BBC Proms concerts, live and in full, each summer in addition to performances by the BBC Orchestras and Singers. There are regular productions of both classic plays and newly commissioned drama.


Radio 4 

-BBC Radio 4 is a national BBC Radio station owned and operated by the British Broadcasting Corporation. Radio 4 broadcasts a wide variety of spoken-word programmes including news, drama, comedy, science and history from the BBC's headquarters at Broadcasting House, London.


Radio industry research task 

  • A podcast is an episodic series of spoken word digital audio files that a user can download to a personal device for easy listening. Streaming applications and podcasting services provide a convenient and integrated way to manage a personal consumption queue across many podcast sources and playback devices.


  1. Schedule vs. On-Demand

-When you have a live radio show, you have to stick to a strict schedule and format. You are only on-air for a pre-determined amount of time at a specific time of day. /On the other hand, with a podcast, your audience can listen to your podcast whenever they want, they are able to start from the beginning of every episode, and they have the ability to stop listening and come back to the podcast later at the exact point that they stopped. 


2. Mass Appeal vs. Niche


- Radio stations try to appeal to larger audiences by playing more popular music and creating content about a wide range of topics.

Many podcasts take the approach of focusing on a specific topic so they appeal to a more niche audience. With a niche podcast, you are largely hoping that the audience that is interested in your topic will stumble upon your podcast or that you will be able to easily reach them online through your knowledge of their online habits. 


3. Live vs. Pre- Recorded 


- This one may seem obvious, but the live aspect of a radio show gives much less wiggle room compared to recording your podcast. With a live show, you have to be comfortable with being spontaneous and moving on from any mistakes, interruptions, technical difficulties, etc. When you have a podcast, you have the ability to re-record and edit out mistakes and anything else that you would like to eliminate from the episode that you publish. You are able to clean up, polish, and perfect your podcast. However, you may then lose spontaneity with your podcast because of the ability to re-record and edit.


4. Regulations and Licensing vs. Unregulated 


-The regulations between live radio and podcasts also largely varies. With radio, you obviously play lots of music, even on live broadcasts. Legally playing music comes with a lot of regulation though. You have to obtain licensing for the music you play on your radio station and then there are lots of regulations as to how often you can play the same artists, albums, and songs. / While you likely play a lot of music on your radio station, you actually can't use music in your podcast because of copyright issues. Now, you are able to use music if you have specific permission from the artist or if the music is under public domain, but aside from these cases, you are unable to put music in your podcast.


5. Short life vs. Long life 


-Lastly, live radio and podcasts have very different life lengths. Live radio broadcasts have an incredibly short life as they are only available to listeners as it is happening.You are able to record your live events and extend their lives by posting them on a website or blog, for example. / Podcasts are the complete opposite of live radio broadcasts in this respect. Podcasts have an incredibly long life. In fact, a podcast will be online forever, so your target audience will always be able to consume your podcast, whether that be weeks, months, or even years later.


Platforms used to promote and deliver podcasts- examples 

  • Spotify/ BuzzSprout/ Podcasts (on IPhone) / Simplecast 
  • Most of these podcasts platforms are specified only for podcasting purpose. In more mainstream platforms such as Spotify, the competition is bigger and it might be hard for beginners to approach a wide audience. In smaller podcasting websites, users can find you easier, and is targeted to older audience, which are more likely to listen to specific podcast. 


Commercial VS Public Service Radio Broadcaster  


-Commercial broadcasting is primarily based on the practice of airing radio advertisements and television advertisements for profit. This is in contrast to public broadcasting, which receives government subsidies and usually does not have paid advertising interrupting the show.


The Purpose, mission and values of the BBC 

  • BBC’s mission is "to act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain”.
  • 1. To provide impartial news and information to help people understand and engage with the world around them
  • 2. To support learning for people of all ages
  • 3.To show the most creative, highest quality and distinctive output and services
  • 4.To reflect, represent and serve the diverse communities of all of the United Kingdom’s nations and regions and, in doing so, support the creative economy across the United Kingdom
  • 5.To reflect the United Kingdom, its culture and values to the world


BBC’s values 

-Trust is the foundation of the BBC. We’re independent, impartial and honest

-We put audiences at the heart of everything we do

-We respect each other and celebrate our diversity

-We take pride in delivering quality and value for money

-Creativity is the lifeblood of our organisation

-We’re one BBC. Great things happen when we work together



How BBC broadcasts or provides content nationally, locally and globally 


-The BBC is a public service broadcaster established by Royal Charter. It's funded by the licence fee paid by UK households. It provides ten national TV channels, regional TV programmes, an internet TV service (BBC Three), 10 national radio stations, 40 local radio stations and an extensive website.

BBC World Service broadcasts to the world on radio, TV and online, offering news and information in 42 languages plus English. We also have a commercial arm, BBC Studios, as well as a number of other commercial ventures.


- locally- local abc radio station/ nationally- bbc news / internationally - bbc world news 


BBC Radio 4 - general content and audience 


- Radio 4 includes at least 3 news programs, there is variety of topics and shows- The Thursday Murder club, where horror thrillers are read by the radio hosts. Woman's hour in the morning, where are discussed the main topics and issues in today's women life. There are many short illustrating talks, where the speaker describes a specific place- this week is "The River". There is a 'Homeschool Study", where the main topic is history events and how it can be explain in a fun way. There are cooking shows, politics and more. To conclude, Radio 4 includes variety of interesting topics and shows that can reach a broad range of audience with different interests. 









- The main target audience is people aged 35 and over. This is because the radio station doesn't include more modern and new music, rather than that they play classical music which more older people tend to listen to. Most of the shows talk about issues in society that reflect more on the audience in their late 30s and over. It's not relatable to the younger audience - politics, long stories and etc. 














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