Producer Research

 Atlantic Records 

Brief history:

-Atlantic Records was founded in 1947 by Ahmet Ertegun and Herb Abramson, both avid music fans and record enthusiasts. Their passion for artist development made Atlantic Records the home of choice for legendary artists including Aretha Franklin, Led Zeppelin, Ray Charles, Otis Redding, The Rolling Stones, Cher, Genesis, Cream and many more.

Atlantic Records set out to bring the sounds of black musicians, most notably rhythm and blues, jazz, and early rock and roll, to a wider audience. Tom Dowd helped keep Atlantic on the cutting edge of technology, beginning with his push to record music in stereo, as opposed with only one microphone. Also of note is the role that Jerry Wexler played for the firm, keeping the label at the front of many artists' minds through his publicity work.

Atlantic also formed strategic partnerships with other companies, most notably Stax Records. This allowed Atlantic access to many emerging stars, of whom Aretha Franklin and Otis Redding are perhaps the most well remembered. However, this success made the company a target for larger groups, and by 1967 Atlantic was acquired by Warner Brothers, which used many of the trademarks of Atlantic, even to this day. In 2004, Atlantic and its sister label Elektra were merged into Atlantic Records Groups. 

Summary of content:

- Atlantic Record earned the reputation as one of the most important American labels, specialising in jazz, R&B, and soul by Aretha Franklin, Ray Charles, Ruth Brown and etc. In 1967, Atlantic became a wholly owned subsidiary of Warner Music Group, and expanded into rock and pop music with releases by Stills, Nash & Young and Led Zeppelin. 

- Active mainstream artists, such as Cardi B, Charlie Puth Coldplay and Ed Sheehan are part of Atlantic Records. 

Most successful recent releases 

> Cardi B - Up <

-Cardi's new single 'Up', debuted at No.2 on the Hot 100 chart. Since its release on Feb.5, the song has accumulated more than 31 million streams, 14 million in airplay audience, and 37,000 digital and physical copies sold 

- In Harper's Bazaar, Bianca Betancourt stated that the rapper "raises the bar again" with the "bold" music video, "showing off a number of show stopping, high-fashion looks."

Kalleigh Fasanella of Allure wrote about Cardi B's "willingness to experiment with boundary-pushing beauty looks."

Eric Torres of Pitchfork stated that "if there's one thing Cardi B will absolutely do, it's turn a music video into a playground for orgiastic visuals dripping in high fashion" adding that "Cardi keeps the high-femme, playful imagery at an all-time high."

> Bruno Mars & Anderson .Pack-  Silk Sonic- Leave the door open<

- Peaked No.1 on US iTunes sales chart.

Capitol Record 

Brief history

- Capitol Records, Inc., is a wholly owned subsidiary of EMI Music, the recorded music division of EMI Group, one of the world's leading recorders, publishers, and retailers of music. With a rich and revered history in the pop music industry, the Capitol record label was once home to such icons as Frank Sinatra and the Beatles. Today Capitol Records markets music in a wide range of popular genres, including pop, rock, alternative, rhythm and blues (R&B), and hip-hop. Based in Los Angeles, California, the company operates as part of EMI's Capitol Music Group, alongside the U.S. operations of Virgin Records.

Summary of content 

- Capitol records includes artists, such as Halsey, Katy Perry, Lewis Capaldi and Troye Sivan. 

Most recent successful releases 

> Halsey- Without Me<

- "Without Me" became Halsey's first number-one on the Billboard Hot 100 as a soloist and her second chart-topper overall, after "Closer" with The Chainsmokers in 2016. The track is certified Platinum or higher in eleven countries including 8x Platinum in the US, 7x Platinum in Australia and Canada, and Diamond in Mexico. The single was the number-one song of 2019 on pop radio in the US, the tenth biggest song overall of 2019 in the world, and the twelfth biggest song overall of the 2010s decade in the US.

> Troye Sivan- Bloom< 

- Bloom debuted at number three in Australia, making it Sivan's highest- charting studio album in his home country. It opened at number four on the US Billboard 200 with 72,000 album- equivalent units, including 59,000 pure album sales. It is his highest- charting release ad best sales week to date on the Billboard 200.