Stefani's Media Blog

 Genre- Hybrid genre> Crime and Sci-fi Genre- crime and sci-fi  Conventions- murders/ arresting/ investigation  Unconventional- time traveling Life on Mars has a very strong regional branding, a lots of people and places from Manchester and other northern parts of the country. The characters, style and setting reflects the location and the time its set- 1970s. Examples would be the vintage cars and costumes, technology is still new (no telephones, restricted tv times etc). The series have two genres combined together, which gives the opportunity to attract more audiences with different interest. This links to Neale's genre theory, which suggests that genres change, develop and vary as they borrow from and overlap with another. The crime genre elements are there- murders, police, investigations etc, we can see sci-fi genre elements too- time traveling. Enigma codes- time traveling, development of the female character (police woman in the 1970s)  Narrative- By the end of the episo

 Brief 4- Music Marketing  Audience- wide mainstream audience of  16-25 year olds  Producer- cross media production for a major record label (such as Atlantic Records or Columbia Records) Audio visual- music video  -Length- 3~3.30 minutes  Print- Create a front cover and double page feature article for a new mainstream magazine to promote your artist or band to the target audience. MUSIC VIDEO IDEAS  - Song- Gasoline by Halsey  Tasks for the song/ creating a visual board for the music video: - research song's meaning- use variety of articles and sources  - create a mood board with an ideal aesthetic/ vibe for the music video that links well with the song's melody/ lyrics  - location- summer season/ open spaces and inside shots (the artist's room/ house etc).  - references from movie/ tv show- type of shots, colour schemes, etc.  MAGAZINE IDEAS -mainstream magazine/ music  tasks- create a moodboard with inspirations/ find a name for the magazine - Vogue inspiration for layo

- Key information about the artist - Details of the latest single release/availability of the music video - An interview with the artist or band discussing the concept for the music video and the process of making it Plan: - artist introduction, a little brief of artist's background  - talking about the song/ music video messages  - talking about artists struggle with anxiety and more about her mental states/ how COVID and other social stigmas affects young people's mental health/ more information about BPD  - what are her next steps?/ how does she feel about all the support from her fans? what are her goals  Article inspiration-  https://www.nami.org/Personal-Stories/A-Brief-Look-at-My-Life-with-Borderline-Personalit Article style of writing: - Introduction/ Brief> in third person, more informal +Artist name/ age/ the records or number of views, streams that she has achieved  +Briefly story of artist's past activities- last song release - Directly asked questions- quest

Original Artist - Halsey (Capitol Records) New artist - Nessa  Genre - Pop/ Electropop/ synth pop/ R&B Summary of the artist - The artist is 17 years old young woman. This is her second released song from her first record album, with this song she expresses her everyday experiences with the BPD. She has moved to England in the age of 10, her high school years have been hard for her (dealing with anxiety and leading to bpd disorder). She has gone through so many things regarding her young age. Her love for music started when she was 4 years old. She shares how she used to dance and sing all the time, everywhere. Her first serious approach with music was during her early school years- appearing on school concerts, events and etc. When she was 13, the anxiety states started to appear, making her more distant with her love for music. Eventually with the help of psychologist, she stepped up and decided to publish music covers on You Tube, a producer liked her voice and signed with Capit

- Halsey (Capitol Record) is an artist that links to my initial aesthetic and style of music video. The song that will be included in my final product is 'Gasoline' by Halsey.  “Gasoline” is amongst the most-profound of Halsey’s tracks  with the issue of a mental condition she has, bipolar disorder, in relation to her success in the music industry. The verses are mostly dedicated to her questioning whether the listener is “deranged like” her. However, she also uses them to point out some of the realities of being a recognsiable face. The choruses expound on this idea, as they point out she is “part of a machine”. And the result is she is no longer “a human being”. As such, even though she has deep personal issues, there does not appear to be time or even interest in resolving them.    Most of Halsey's music videos have similar colour schemes in sets and editing. The videos have narrative story, together with visually beautiful props and locations, linked to the narrative an

  Atlantic Records  Brief history: - Atlantic Records was founded in 1947 by Ahmet Ertegun and Herb Abramson, both avid music fans and record enthusiasts. Their passion for artist development made Atlantic Records the home of choice for legendary artists including Aretha Franklin, Led Zeppelin, Ray Charles, Otis Redding, The Rolling Stones, Cher, Genesis, Cream and many more. Atlantic Records  set out to bring the sounds of black musicians, most notably rhythm and blues, jazz, and early rock and roll, to a wider audience.   Tom Dowd  helped keep Atlantic on the cutting edge of technology, beginning with his push to record music in stereo, as opposed with only one microphone. Also of note is the role that  Jerry Wexler  played for the firm, keeping the label at the front of many artists' minds through his publicity work. Atlantic also formed strategic partnerships with other companies, most notably  Stax Records . This allowed Atlantic access to many emerging stars, of whom Aretha F