Stefani's Media Blog

 Brief 4- Music Marketing  Audience- wide mainstream audience of  16-25 year olds  Producer- cross media production for a major record label (such as Atlantic Records or Columbia Records) Audio visual- music video  -Length- 3~3.30 minutes  Print- Create a front cover and double page feature article for a new mainstream magazine to promote your artist or band to the target audience. MUSIC VIDEO IDEAS  - Song- Gasoline by Halsey  Tasks for the song/ creating a visual board for the music video: - research song's meaning- use variety of articles and sources  - create a mood board with an ideal aesthetic/ vibe for the music video that links well with the song's melody/ lyrics  - location- summer season/ open spaces and inside shots (the artist's room/ house etc).  - references from movie/ tv show- type of shots, colour schemes, etc.  MAGAZINE IDEAS -mainstream magazine/ music  tasks- create a moodboard with inspirations/ find a name for the magazine - Vogue inspiration for layo

- Key information about the artist - Details of the latest single release/availability of the music video - An interview with the artist or band discussing the concept for the music video and the process of making it Plan: - artist introduction, a little brief of artist's background  - talking about the song/ music video messages  - talking about artists struggle with anxiety and more about her mental states/ how COVID and other social stigmas affects young people's mental health/ more information about BPD  - what are her next steps?/ how does she feel about all the support from her fans? what are her goals  Article inspiration-  https://www.nami.org/Personal-Stories/A-Brief-Look-at-My-Life-with-Borderline-Personalit Article style of writing: - Introduction/ Brief> in third person, more informal +Artist name/ age/ the records or number of views, streams that she has achieved  +Briefly story of artist's past activities- last song release - Directly asked questions- quest

Original Artist - Halsey (Capitol Records) New artist - Nessa  Genre - Pop/ Electropop/ synth pop/ R&B Summary of the artist - The artist is 17 years old young woman. This is her second released song from her first record album, with this song she expresses her everyday experiences with the BPD. She has moved to England in the age of 10, her high school years have been hard for her (dealing with anxiety and leading to bpd disorder). She has gone through so many things regarding her young age. Her love for music started when she was 4 years old. She shares how she used to dance and sing all the time, everywhere. Her first serious approach with music was during her early school years- appearing on school concerts, events and etc. When she was 13, the anxiety states started to appear, making her more distant with her love for music. Eventually with the help of psychologist, she stepped up and decided to publish music covers on You Tube, a producer liked her voice and signed with Capit

- Halsey (Capitol Record) is an artist that links to my initial aesthetic and style of music video. The song that will be included in my final product is 'Gasoline' by Halsey.  “Gasoline” is amongst the most-profound of Halsey’s tracks  with the issue of a mental condition she has, bipolar disorder, in relation to her success in the music industry. The verses are mostly dedicated to her questioning whether the listener is “deranged like” her. However, she also uses them to point out some of the realities of being a recognsiable face. The choruses expound on this idea, as they point out she is “part of a machine”. And the result is she is no longer “a human being”. As such, even though she has deep personal issues, there does not appear to be time or even interest in resolving them.    Most of Halsey's music videos have similar colour schemes in sets and editing. The videos have narrative story, together with visually beautiful props and locations, linked to the narrative an

  Atlantic Records  Brief history: - Atlantic Records was founded in 1947 by Ahmet Ertegun and Herb Abramson, both avid music fans and record enthusiasts. Their passion for artist development made Atlantic Records the home of choice for legendary artists including Aretha Franklin, Led Zeppelin, Ray Charles, Otis Redding, The Rolling Stones, Cher, Genesis, Cream and many more. Atlantic Records  set out to bring the sounds of black musicians, most notably rhythm and blues, jazz, and early rock and roll, to a wider audience.   Tom Dowd  helped keep Atlantic on the cutting edge of technology, beginning with his push to record music in stereo, as opposed with only one microphone. Also of note is the role that  Jerry Wexler  played for the firm, keeping the label at the front of many artists' minds through his publicity work. Atlantic also formed strategic partnerships with other companies, most notably  Stax Records . This allowed Atlantic access to many emerging stars, of whom Aretha F

  - The music video offers a wealth of (sometimes conflicting/contradictory) messages and possible meanings. Many of the references  in the video require an awareness of issues and events (such as the flooding in New Orleans and racial tension in America). For example Beyonce is standing over the floating police car, she is surrounded by water, linking with the flood. Beyonce is more superior than the police, and she shows this by topping the car.   -Beyoncé frequently makes direct address to the audience by gazing directly at us, she stands in strong, powerful stances at the front of groups (of both men and women), and perhaps most iconic is the image of her on top of the police car. - Beyoncé going on record against the police brutality in her music video. She filled the music video with images that ranged from graffiti that read "Stop Shooting Us," to a wall of SWAT officers...and literally sunk a New Orleans Police Car into a body of water to let everyone know where she s

Music Video- Halo  Style of video  Is the video primarily focused on the artist's performance or a storytelling narrative ? The music video is mainly focused on the narrative story, Beyonce expresses her love towards her husband, the video shows the audiences moments where they are together. There are many close shots, suggesting whole their relationship is strong. They are some scenes in the music video where Beyonce dances and practices, and her husband watches her gracefully. It shows how he supports her and cares about her wellbeing, by making sure is okay. The main message in this song is how angelic is her husband for her.  “Everywhere I'm looking now I'm surrounded by your embrace Baby, I can see your halo You know you're my saving grace”  Star Persona   Which elements of Beyonce's personality and persona does the video focus on and highlight ? Romantic partner, independent woman , social activist ,  sex object , glamorous and aspirational role mod